Two pieces of the larger AT&T OK IS NOT OK brand campaign.
Directed by Vincent Peone
In 2016 I founded my first product business. Cake Bams are organic brown rice cakes topped with cupcake and cookie flavors, giving the world a lighter, healthier, naturally gluten free alternative to traditional treats and snacks.
Born out of the need to give my Celiac daughter a better choice, Cake Bams have been sold in more than 50 stores, boutiques and coffee shops across the US, Canada and France. They’ve been featured in People Magazine, LA Weekly, Tastemade, Just Jared, Hello Giggles, Williams Sonoma, Smorgasburg, and socially loved by Rebel Wilson, Darren Rovell, Tori Spelling and top food influencers worldwide. In 2018, Cake Bams were selected as one of the 200 brands featured in Le Bon Marche Paris’ exhibition of Los Angeles Rive Gauche (among the likes of Goop, Alfred’s Tea, Apolis and Generosity Water.)
After almost being acquired by the largest rice cake brand in the US, Cake Bams was privately sold in 2019. I now act as an investor, advisor and shareholder.
Theirworld is a non-profit organization dedicated to changing the statistic that 260 million children don’t have access to basic education. They reached out to BBDO NY to create a global campaign/rallying cry/hashtag they can use across every touchpoint to help mobilize the world to support their fund that’ll help solve this global education crisis.
We created #WriteTheWrong content to convince world leaders to sign an initiative at the 2019 UN meeting, and encourage people to sign a petition to show their support.
Website found here
Film animation by Brand New School
Worked in part with the team that created DIRECTV's first digital product: an Alexa skill that helped people quit cable. Because in 2018, it's not enough just to tell people to quit. So we actually helped them do it.
I went from agency to brand side and made my first Superbowl commercial. Go figure.
The ask was to create a Superbowl commercial for Get Crackin' that feels bigger than the half time show. So we (finally) convinced the client to go big or go home, and buy their first ever :30 spot after years of only :15s. And at a time when Gangnam Style was all the rave, we went there.
Directed by Mathew Cullen
Created a series of social films to help remind consumers that no matter how many smart devices they buy and have in their homes, what really matters is the fast Internet they run on.
Film animations by Buck
Just some fun social content to help break up the sea of DIRECTV salesy ads.
Directed by Petra Collins
Writing for Nike Women. A career dream come true.
Inspiring young women to be strong and powerful. A lifelong goal that will never get old.
I made a little human. And together, we wrote and self-published a sweet little children's book. You can find it on Amazon.
The Get Crackin' campaign finds the wackiest, most culturally relevant way for people to crack nuts. I did a lot of these spots, but these two are my faves.
Because before Kim Jong-Un became a missile-testing lunatic, who didn't want to blow up Dennis Rodman?
And Manny Pacquiao was a super nice dude.
I spent 2.5 years consulting in-house at Starbucks Corp. on the Global Digital Marketing team.
Notable projects included the re-launch of the Starbucks Mobile App & introduce Mobile Order & Pay. I helped lead messaging direction by way of App Cards, creating billboard-style content to highlight new products, seasonal promotions, and geo-located promotions.
I also lead digital storytelling for the brand spanning across Social, Mobile, EComm and Email.
We launched the Reebok Easytone shoe by showing the product benefit in the sexiest way possible. It was tight.
CREW: Uli Lützenkirchen, Frank Aldorf, Leila El-Kayam, Amir Kassaei
Beautiful print work.
We made Ben cool by giving him a modern tone of voice and ad placements where he could be culturally and contextually relevant. And when you've got a 148-year old man commenting on pop culture, it's a pretty funny thing.
CD: Joe Shands
AD: Scott Brown
Had a lot of fun creating various brand campaign pieces for the SF Examiner newspaper. Most notably were this print campaign featured in Luerzers Archive, and a weird little radio spot. Yes, I said a Radio Spot!
AD: Lipsio Carvalho
CD: John Maxham